A targeted Amazon Ads strategy that lifted product visibility on Amazon Australia and delivered a measurable boost in sales and revenue.
The Challenge
Products were already live on Amazon Australia but had little visibility — ad spend wasn’t translating into sales or organic ranking movement.
What We Did
We restructured Sponsored Products and Sponsored Brands campaigns around the strongest-converting keywords, tightened targeting to cut wasted spend, and used search-term data to keep refining week over week.
Outcome
A sharp increase in product visibility and sales, with ad spend compounding into organic ranking gains rather than just paid clicks.